This information on this page is intended to walk you through the web development process and help you to create a Web Development Plan. By the end of the process, you should have a clear idea of what you want from your website, and we should have everything we need to start work on your site and put your business online.
We encourage you to download our Word template to create your Web Development Plan. Fill in as many details as possible, but feel free to skip any sections that are not relevant to your website.
You may want to speak to us first to discuss your website requirements. That's no problem. Just contact us and we will arrange a call.
Rest assured, we will work with you every step of the way until we have achieved the desired result and you are fully satisfied with your website. We look forward to working with you. Now, let's get your website online!
You must have your own web address (also known as a domain name) before we can start work on your site. Skip this step if you already have your domain name. If not, you will need to register your address with a domain registration company (domain registrar). There are two main things to consider - your website name and the domain extension (eg. MyWebsiteName.com). Check out our advice in the FAQ section below for more information about the domain registration process.
ACTION: Decide on a name for your website and register your domain.
Perhaps you already know exactly what sort of website you want. Or, you may have a general idea without being able to visualise how your site will look in its final form. If you don't know where to begin, or are unsure what you want, the best place to start is by looking at other websites which provide the same products or services as your own business.
Unless you already have a clear idea of what you want, don't skip this task. Think of it as a brainstorming exercise and the first step towards creating your Web Development Plan.
ACTION: Write up your notes and ideas in the Preliminary Research section of your Web Development Plan and start to define what you want from your website. Highlight any features from similar websites that you would like to include on your own website.
Although it might seem like a daunting prospect, there's no way to skip the planning stage of your website development. Here are some of the main issues you will need to consider.
3a) Website structure and number of pages
Think about your website and try to identify which of the following examples best matches your requirements.
A one-page website: A simple one-page website can be a good option if you don't have much content to begin with. In this case, all the information about your business will be displayed on the Home page. You can pack a lot of information into one page and get the essential message about your business out to the world. If necessary, you can add more pages later as your business develops and your online presence expands.
A website with multiple pages: A website organised into different sections with several pages of content is a very common format and an ideal solution for many small businesses. For example, your website may have a Home page, a Services page (or pages), an About Us page, and a Contact page. Our website (KGB Internet Services) is a good example of this kind of site.
A website with multiple pages AND a blog: If you want to add new content to your site on a regular basis, a blog is the perfect solution. A blog can be used to publish articles, news stories, press releases, product reviews, opinion pieces and more. A blog can be built into your website in addition to other regular pages (Home, Services, About Us, Contact etc). This is the most effective way of adding new content for your website visitors and sharing valuable information about your services, your products and your business.
A multilingual website: Do you require the information on your site in more than one language? If so, you will need a multilingual website. This is a great way to reach out to a whole new set of customers and can be an effective strategy to boost your client base.
Check out the following websites from a few of our clients showing examples of the types of sites described above.
ACTION: Once you have decided on the structure of your website and how many pages you require, write it down in your Web Development Plan.
3b) Website content
You will need to provide us with the written and visual content you want to include on your website. This is the most important part of your Web Development Plan. Put simply, without content there is no website, so you will need to spend some time gathering together all the information you require.
Written content may include:
Images are also important, so please provide us with any graphics and photos you would like to use on your website and your company logo if you have one.
You may already have some content available in the form of promotional brochures, leaflets or product descriptions. These materials are very useful and can be repurposed for use on your website.
For example, if you have a restaurant, your promotional leaflet and menu can easily be used to build out the main content for your website. Other elements such as photos, customer testimonials and your logo can be added to create a unique website for your business.
If you don't have enough written material, check out other websites in your field to see what they say about themselves. This should give you some good ideas to use as inspiration for your own content.
ACTION: Include the content for your website in your Web Development Plan.
3c) What goals do you want to achieve with your website?
Creating a website will enable you to get your business seen online and promote your services to new customers and clients. Indeed, getting your information out to the world may be your primary goal. However, there might be additional, more specific goals that you want to achieve with your website. A few examples are listed below:
The goals which you set for your website will determine what features you require. We will look at features next.
ACTION: Write down your goals in your Web Development Plan.
3d) What features do you need for your website?
Whether or not you have any specific goals for your website, you need to think about the sort of features you want to include. For example:
ACTION: Write down the features you need in your Web Development Plan.
3e) Future development plans
Have you thought about how your website may develop in the future? Some websites may not need any further development apart from a few minor changes now and again. Other websites may expand over time with the addition of new pages, features or functionality.
Here are a few examples of how your website might develop as your business grows.
Ex 1. - You might start with a small website to promote your business online but plan to add a blog in the future to attract more visitors. You may also want to create a newsletter to keep your readers up to date with your latest articles and posts. In this case, you will need to build a mailing list and create a subscription form to allow people to sign up for your newsletter and to receive post notifications.
Ex 2. - If you are a teacher, a trainer, or a coach, you may initially want a website to attract more students for face-to-face lessons or training. However, you may eventually want to create an online course to reach more students without needing face-to-face classes. Creating an online course can be an excellent way to expand your business and develop a long-term passive income.
Both examples above will require time, effort and planning to achieve the best results and it may not be something you can take care of immediately. So, while it's essential to consider your future development plans from the beginning, there is also one important caveat...
... Don't let your future plans stop you from getting online in the first place.
You can start with something basic and add new features to your website over time or when you are ready to take your online business to the next level.
ACTION: Write down any plans for the future in your Web Development Plan. Include timescales where appropriate.
If you have specific ideas about the design of your website, such as colour schemes or layout, please let us know in as much detail as possible. You can include your ideas or requirements in your Web Development Plan.
If you have a company logo for example, you may want to use the same or similar colours within your website design. Or you may want your site to reflect the design of your pre-existing promotional brochures or literature.
Alternatively, you could give us examples from some other websites you like, and we will use those sites as inspiration for your own unique design.
If you don't have any definite ideas, don't worry. Leave it to us and we'll create a design that you and your customers will love!
ACTION: Write down your design ideas or requirements in your Web Development Plan.
Most websites will require some content updating from time to time. You should consider what sort of changes you might want to make, how often, and whether you would like to make the changes yourself or would prefer someone else to do it for you.
Many of the sites we develop are built using WordPress which is a blogging platform and content management system (CMS). WordPress makes it easy for people with no web development skills to update pages on their website and to add new posts with its built-in blogging facility.
Some smaller websites which don't change much may not need WordPress. In this case, if you wish, we can add a different content management system which will allow you to make simple text changes.
If you do not want to make any changes yourself, that's fine too. We can handle it all for you. If this sounds like you, please check out our Web Support page.
Please consider the following questions.
ACTION: Write down your answers in your Web Development Plan.
If you've reached this part of the website and have completed all the steps above, congratulations! If you have also completed your Web Development Plan, you are now well on the way to getting your website online. If you still have questions, please refer to the FAQ section below or get in touch and we will respond promptly. We can also arrange a telephone call to discuss your requirements in more detail.
Thank you for your interest and we look forward to working with you.
When you have completed your Web Development Plan you will know exactly what you want and what you expect from your website. You will also have all the relevant information and content needed to create your site. We need this information to provide you with a realistic quote, and assuming you are happy with the price, to proceed with building your site.
No. Feel free to write up your plan differently if you prefer. The only thing we absolutely need is the content for your website. You can send us this information in any suitable format.
Don't worry if you don't have a logo. Many websites don't. We can place your company name at the top of your website and style it with fonts and colours so it looks great. You may wish to have a logo designed at a later date and that's fine too. But don't let the lack of a logo stop you from getting your website online.
If you don't have your own photos or images, we can source stock images for you, or you can choose stock images yourself. Please ensure you have purchased the rights to any images you wish to use, or that the license permits you to use the images on your website without restrictions. You can find many high-quality images for free on websites like Pixabay (our favourite). If you need help sourcing stock images for your website we will be glad to help.
Yes, in most cases this will be possible. Please send a copy of your brochure or leaflet in Word or PDF format if available. If text needs to be manually transcribed, this may add to the final cost of your website.
Yes, you will need to provide the translations in most cases. For some small business websites which need translating from Spanish to English, we can help with the translation and proofreading. But, ultimately, it is your responsibility to ensure that all translations are correct.