Are you ready to get your website online? It's time to get started with your Web Development Plan

The information on this page is intended to walk you through the web development process and help you to create a Web Development Plan. By the end of the process, you should have a clear idea of what you want from your website, and we should have everything we need to start work on your site and get your business online.

We encourage you to download our template to create your Web Development Plan. Fill in as many details as possible, but feel free to skip any sections that are not relevant to your website.

Need advice?

You may want to speak to us first to discuss your website requirements. That's no problem. It's good to talk! Get in touch and we'll arrange a call.

Contact us for a free consultation

Rest assured, we will work with you every step of the way until we have fulfilled your requirements and you are fully satisfied with your website. We look forward to working with you. Now, let's get your website online!

Your Web Development Plan

Step 1. Registering your Domain Name

You must have your own web address (also known as a domain name) before we can start work on your site. Skip this step if you already have your domain name. If not, you will need to register your address with a domain registration company (domain registrar). There are two main things to consider - your website name and the domain extension (eg. Check out our advice in the FAQ section below for more information about the domain registration process.

ACTION: Decide on a name for your website and register your domain.

Step 2. What sort of website do you want?

Perhaps you already know exactly what sort of website you want. Or, you may have a general idea without being able to visualise how your site will look in its final form. If you don't know where to begin, or are unsure what you want, the best place to start is by looking at other websites which provide the same products or services as your own business.

Unless you already have a clear idea of what you want, don't skip this task. Think of it as a brainstorming exercise and the first step towards creating your Web Development Plan.

  1. Whatever your business or profession, do a web search and check out some other websites in your field. You will soon see that most sites (although they may look quite different visually) have a similar underlying structure and some common ways of presenting the information about their business.
  2. Pay attention to the number of pages, the types of pages, the content, the features, and the general design of the sites you are researching. This will give you a good overview of what you require for your own website.
  3. Choose three or four sites that you like and write down the best features from each. Try to imagine how these features will look on your own site.
  4. Make a note of the web addresses of the sites you have chosen so you can go back again later and refine your ideas.

ACTION: Write up your notes and ideas in the Preliminary Research section of your Web Development Plan and start to define what you want from your website. Highlight any features from similar websites that you would like to include on your own website.

Step 3. Planning your Website

Although it might seem like a daunting prospect, there's no way to skip the planning stage of your website development. It's easier if you break things down into more manageble steps. Here are some of the main issues you will need to consider.

  • Website structure and number of pages
  • Website content
  • What goals do you want to achieve with your website?
  • What features do you need for your website?
  • Do you have any future development plans?

3a) Website structure and number of pages

Think about your website and try to identify which of the following examples best matches your requirements.

A one-page website: A simple one-page website can be a good option if you don't have much content to begin with. In this case, all the information about your business will be displayed on the Home page. You can pack a lot of information into one page and get the essential message about your business out to the world. If necessary, you can add more pages later as your business develops and your online presence expands.

A website with multiple pages: A website organised into different sections with several pages of content is a very common format and an ideal solution for many small businesses. For example, your website may have a Home page, a Services page (or pages), an About Us page, and a Contact page. Our website (KGB Internet Services) is a good example of this kind of site.

A website with multiple pages AND a blog: If you want to add new content to your site on a regular basis, a blog is the perfect solution. A blog can be used to publish articles, news stories, press releases, product reviews, opinion pieces and more. A blog can be built into your website in addition to other regular pages (Home, Services, About Us, Contact etc). This is the most effective way of adding new content for your website visitors and sharing valuable information about your services, your products and your business.

A multilingual website: Do you require the information on your site in more than one language? If so, you will need a multilingual website. This is a great way to reach out to a whole new set of customers and can be an effective strategy to boost your client base.

Check out the following websites from a few of our clients showing examples of the types of sites described above.

Frankie McCoy - a multi-page website
Ishwari Ayurveda - a multi-page, multilingual website with blog
Kathy Young Barker - a multilingual website

ACTION: Once you have decided on the structure of your website and how many pages you require, write it down in your Web Development Plan.

3b) Website content

You will need to provide us with the written and visual content you want to include on your website. This is the most important part of your Web Development Plan. Put simply, without content there is no website, so you will need to spend some time gathering together all the information you require.

Written content may include:

  • information about yourself or your business (who you are and what you do)
  • information about your services
  • product information
  • price lists
  • restaurant menus
  • customer testimonials
  • contact details
  • social media links
  • opening hours
  • articles for blog posts
  • and so on...

Images are also important, so please provide us with any graphics and photos you would like to use on your website and your company logo if you have one.

You may already have some content available in the form of promotional brochures, leaflets or product descriptions. These materials are very useful and can be repurposed for use on your website.

For example: If you have a restaurant, your promotional leaflet and menu can easily be used to build out the main content for your website. Other elements such as photos, customer testimonials and your logo can be added to create the perfect website for your business.

If you don't have enough written material, check out other websites in your field to see what they say about themselves. This should give you some good ideas to use as inspiration for your own content.

ACTION: Include the content for your website in your Web Development Plan, or write up your content in a separate document if you prefer.

3c) What goals do you want to achieve with your website?

Creating a website will enable you to get your business seen online and promote your services to new customers and clients. Indeed, getting your information out to the world may be your primary goal. However, there might be additional, more specific goals that you want to achieve with your website. A few examples are listed below:

  • To collect leads
  • To set up a newsletter and build a list of subscribers
  • To sell products and services online
  • To enable customers to book a table at your restaurant
  • To allow customers to book an appointment with your business
  • To create an online course

The goals which you set for your website will determine what features you require. We will look at features next.

ACTION: Write down your goals in your Web Development Plan.

3d) What features do you need for your website?

Whether or not you have any specific goals for your website, you need to think about the sort of features you want to include. For example:

  • A photo gallery
  • An image slider (carousel)
  • A contact form
  • A blog or news section
  • An online booking or reservation facility
  • A signup form for newsletter subscribers
  • A landing page for special offers
  • Testimonials or reviews

ACTION: Write down the features you need in your Web Development Plan.

3e) Future development plans

Have you thought about how your website may develop in the future? Some websites may not need any further development apart from a few minor changes now and again. Other websites may expand over time with the addition of new pages, features or functionality. It's important to consider this from the outset as it will help us to determine the best platform for your website.

Here are a few examples of how your website might develop as your business grows.

Example 1. - You might start with a small website to promote your business online but plan to add a blog in the future to attract more visitors. You may also want to create a newsletter to keep your readers up to date with your latest articles and posts. In this case, you will need to build a mailing list and create a subscription form to allow people to sign up for your newsletter and to receive post notifications.

Example 2. - If you are a teacher, a trainer, or a coach, you may initially want a website to attract more students for face-to-face lessons or training. However, you may eventually want to create an online course to reach more students without needing face-to-face classes. Creating an online course can be an excellent way to expand your business and develop a long-term passive income.

Both examples above will require time, effort and planning to achieve the best results and it may not be something you can take care of immediately. So, while it's essential to consider your future development plans from the beginning, there is also one important caveat...

... Don't let your future plans stop you from getting online in the first place.

You can start with something basic and add new features to your website over time or when you are ready to take your online business to the next level.

ACTION: Write down any plans for the future in your Web Development Plan. Include timescales where appropriate.

Step 4. Design Considerations

If you have specific ideas about the design of your website, such as colour schemes or layout, please let us know in as much detail as possible.

If you have a company logo for example, you may want to use the same or similar colours within your website design. Or you may want your site to reflect the design of your pre-existing promotional brochures or literature.

Alternatively, you could give us examples from some other websites you like, and we will use those sites as inspiration for your own unique design.

If you don't have any definite ideas, don't worry. Leave it to us and we'll create a design that you and your customers will love!

ACTION: Write down your design ideas or requirements in your Web Development Plan.

Step 5. Content Updates

Most websites will require some content updating from time to time. You should consider what sort of changes you might want to make, how often, and whether you would like to make the changes yourself or would prefer someone else to do it for you.

Many of the sites we develop are built using WordPress which is a blogging platform and content management system (CMS). WordPress makes it easy for people with no web development skills to update pages on their website and to add new posts with its built-in blogging facility.

Some smaller websites which don't change much may not need WordPress. In this case, if you wish, we can add a different content management system which will allow you to make simple text changes.

If you do not want to make any changes yourself, that's fine too. We can handle it all for you. If this sounds like you, please check out our Web Support page.

Please consider the following questions.

  1. How often will you need to update your website?
  2. Will you update the site yourself?
  3. Have you used WordPress before?
  4. Would you feel comfortable using WordPress to update your content?
  5. If you will be using WordPress to update your content, do you require any training?
  6. Would you like us to take care of your content updates?

ACTION: Write down your answers in your Web Development Plan.

And Finally...

If you've reached this part of the website and have completed all the steps above, congratulations! If you have also completed your Web Development Plan, you are now well on the way to getting your website online. If you still have questions, please refer to the FAQ section below or get in touch and we will respond promptly. We can also arrange a telephone call to discuss your requirements in more detail.

Contact us for a free consultation

Thank you for your interest and we look forward to working with you.

Frequently Asked Questions

Can you give me any advice about registering my website address?
  1. The first thing to consider is the name you want for your website. This could be your personal name, your company name, or anything you wish really. One problem you may encounter straight away is that your ideal domain name is already registered and not available. If this is the case, you will need to think creatively and come up with an alternative name that is available.
  2. The next thing to consider is the domain extension, also known as a top level domain (TLD). Common TLDs include .com, .org, .net, and .biz - OR - country specific extensions such as (for the UK), .es (for Spain), and many more. You will have to decide which makes the most sense for your own business. Many people opt for a .com address and this is certainly a good choice in a lot of cases. But if your business is located in a specific country, it may make more sense to choose your country extension instead. Please note that the prices for different TLDs can vary significantly. So bear this in mind when making your decision.
  3. Register your domain in the country in which you live. Many domain registrars offer worldwide services so this should not be a big problem, but check anyway before you sign up.
  4. Watch out for price increases after the first year. It is normal to be offered a discount for the first year when you register a new domain name, but in subsequent years the price will be higher. Don't be fooled by the initial price. Check the renewal price before you buy.
  5. Steer clear of companies that try to tie you in to a long-term contract. At least to begin with, just sign up for one year. If you are happy with the service, you may choose to extend the registration period when you renew your domain name after the first year.
  6. Many companies offer additional services such as email or web hosting when you purchase a domain name. There's no need to buy anything else except for the domain name. Web hosting is an issue which should be considered separately, and email is included with web hosting.
  7. Make sure you sign up for Domain Privacy. This ensures that your personal details will be kept hidden from prying eyes (including spammers and scammers). Domain Privacy is sometimes included in the price of registration. Sometimes it costs extra. In any case, make sure you have it.
  8. Don't forget to renew your domain name! Domains are usually registered for one year at a time. Your domain registration company should remind you (by email) when the renewal fee is due. If you forget to pay, your domain name will lapse and your website will no longer be available. This could be a disaster for your online business. To avoid this scenario, make sure your domain name is set to renew automatically within the dashboard of your domain registration company. Don't forget to update your payment details if your old details expire. For example, if you receive a new debit or credit card. Also, don't ignore any emails from your domain registrar. Always login to your dashboard and double-check to make sure your details are up to date and that your domain name is still secured and under your control for another year.
  9. Finally, despite all the instructions above, registering a domain name is actually a very straightforward process. Don't let anyone else register the domain on your behalf. Do it yourself. If someone else registers the name for you, they are the owner, and this could lead to serious complications further down the line!
Can you recommend a domain registration company?

If you live in the UK: 123-Reg and Kualo. If you live in Spain: Piensa Solutions or Arsys.

Why do I need a Web Development Plan?

When you have completed your Web Development Plan you will know exactly what you want and what you expect from your website. You will also have all the relevant information and content needed to create your site. We need this information to provide you with a realistic quote, and assuming you are happy with the price, to proceed with building your site.

Do I have to use your Web Development Plan?

No. Feel free to write up your plan differently if you prefer. The only thing we absolutely need is the content for your website. You can send us this information in any suitable format.

What if I don't have a logo?

Don't worry if you don't have a logo. Many websites don't. We can place your company name at the top of your website and style it with fonts and colours so it looks great. You may wish to have a logo designed at a later date and that's fine too. But don't let the lack of a logo stop you from getting your website online.

What if I don't have any images or photos?

If you don't have your own photos or images, we can source stock images for you, or you can choose stock images yourself. Please ensure you have purchased the rights to any images you wish to use, or that the license permits you to use the images on your website without restrictions. You can find many high-quality images for free on websites like Pixabay (our favourite). If you need help sourcing stock images for your website we will be glad to help.

Can you create a website for me if I just send you my promotional brochure?

Yes, in most cases this will be possible. Please send a copy of your brochure or leaflet in Word or PDF format if available. If text needs to be manually transcribed, this may add to the final cost of your website.

Do I need to provide translations for my multilingual website?

Yes, you will need to provide the translations in most cases. For some small business websites which need translating from Spanish to English, we can help with the translation and proofreading. But, ultimately, it is your responsibility to ensure that all translations are correct.